Researching Real Estate It’s Local Yo!
We are always looking for ways to increase our Google juice…we need to be found…in order to capture the next real estate buyer or seller.
We can use strong key word rich content but if no one is reading..it won’t really matter will it? Now that they are visiting your site and blog what are you going to do to keep them there…keep them reading…and contacting you?
Generic Content is Not Always Useful
It isn’t just location…location…location..it’s local yo!
Real Local-Consumers Want Details
Yesterday I was writing about a subdivision in unfamiliar territory…I found a few useful sources and some things to consider when blogging or updating your website.
* Did you know that sometimes you can find communities on Face book? Type the subdivision in the search and see if you can join the local community. I joined a community that I was researching and learned more about the subdivision than anywhere else on the web.
* Wikipedia is a fantastic source of information for area information..notable information.
* Did you know many times HOA’s and developments have their own websites and forums? Very easy to obtain local information and who knows you might be the only REALTOR in the forum.
* Not everyone is familiar with your area..so get down and dirty and share local roads, landmarks and the benefits of living in your beautiful city.
* Events, Activities and local businesses sometimes appeal to people considering relocating to your area
* Some cities have so much positive press, use it in your online local marketing. Ex: CNN’s Top 100 best
* What about you? How do you market yourself? Were you number one in your office? You think it doesn’t matter but it does. People want success not someone winging it.
* Maps, photos and more photos, share your neighborhood, your volunteer work, and all the treasures in your community.
* Always offer a call to action, view homes…contact us…every page should give the consumer a chance to reach us.
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