Plain and Simple-It’s Business
This is not personal it’s business..
Its funny real estate industry professionals get so offended and upset about the success of REALTOR.com, Zillow.com and Trulia.com. Someone posed the question on Activerain.com how could this happen? As I read the post…it got to me…and again I’ll state it’s business!
These Messages Get Old and Are Repetitive!
The truth is these people who created these sites had two things going for them…one was vision…they are all visionaries who knew that technology changes and the use would become more and more relevant just as it is today!
Opportunity Knocks
Can’t fault them for that…an opportunity is an opportunity…and in truth anyone selling a home today more than likely would rather see their listing on those sites rather than your own..you know why? Traffic…real estate is a numbers game plain and simple! How much traffic do you have?
We Have To Blame Ourselves!
The 2nd thing they have going for them is real estate agents, REALTORS, corporations and companies. Being the marketing hogs that we are…they knew it would be easy to get all of this information and not necessarily having to upload it themselves…because they know…every agent wants to be number one…every agent wants to market properties to the public and expose the listing to as many people as possible. Nothing wrong with that…that’s part of the job.
I guess I am writing this because sitting in a different place today…its sounds so whiny and very repetitive its not like these sources just became available today. Clearly its not what an agent thinks best…but the traffic that each site receives….the numbers and ranking does not lie..don’t get mad or get offended…plain and simple… it’s business.
Today’s consumers are much more tech savvy… don’t think for a moment they do not do their own research….they do.
I’ve never been a fan of REALTOR.com but it really doesn’t matter what I think…its business…and our job is to expose consumer’s listings to anyone and everyone! Are your listings on the top 5?
hitwise-real estate-midori miller
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