We know as people we are emotional, no I don’t mean a train wreck or basket case but what I mean as people we all carry emotion..money tends to carry a lot of emotion with it.

Speaking for myself…when I have money to spend and can get what I want…I am a happy girl….and when I want something and it’s out of my price range…I’m not too pleased.

I don’t mind used items on some occasions…if I find a deal…I am very happy…and if I cannot or the item I buy is broken, torn or I don’t see the value…I get upset.

When they back order it for me and there is no guarantee that I will get it…I am anxious but at the same time very excited….I can’t wait..I get ansy…sometimes I get stressed.

Sorta sounds like a real estate buyer, don’t you think..we are all people but what causes people to buy?  The reason that is..and what type of feelings are important to your buyer?

As real estate professionals or even someone selling their house on their own…you must be aware of these feelings and take note somewhere in the back of your mind…does your home offer any of these feelings to the buyer of your home?

Now I have been calling these important words feelings but really it’s reasoning..and in our minds in most cases we must justify why we do what we do!  Home buyers are no different.

For some might be looking for

• Convenience
• Privacy
• Security
• Entertainment
• Economical
• Aesthetics
• Healthy
• Valuable
• Comfort

If we listen, communicate and understand what the buyer is looking for and the reason they would like to buy a specific home in a specific area with specific benefits….we have to consider  how it makes them feel but more importantly the reason why they would want to buy a particular home!

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