Agents come to me often…maybe their career is not going in the direction they want it…or maybe they just do not know where to start…

There are a few simple things that might help an agent to go from mediocre to great….and often times it doesn’t come from a real estate designation…or some expensive training class.  You READY?

Three basic things you should do for yourself..forget about Continued Education hours…for now..think about this.

Every year most board of REALTORS change their

• MLS systems with enhancements and tools
• Contracts usually change
• Listing agreements and attachments sometimes change

If your REALTOR board offers these types of classes annually think about taking them.  I know every year most top agents review their expenses and the tools they use.  Consider taking classes to find out how to use the vital tools in your business…a better understanding of sales contracts and listing agreements.

Often times when I ask agents about their mls…in most cases they do not want to sit through a boring class…yet they do not understand or know all of the pieces to make effective CMA’s or are not aware of the free tools right at their fingertips…in reality its not free..you join the board…and have education at your fingertips..yes its not glamourous but it sure is vital.

Sometimes the mls tools allow you to cut costs in areas of marketing and connecting.  Many mls systems offer a way to stay in touch with your customer or offer fabulous mapping features and usually make changes throughout the year.

A professional real estate agent should be able to recite and explain the listing agreement and sales contract with their eyes closed..in layman terms…its kind like a professional athlete or celebrity…you have to know your moves…and your lines…otherwise..you appear amateur.

Why do some agents opt to skip the basics?  I don’t know but it happens…..and usually one of the first recommendations that I make…is take them!

Midori Miller trains real estate professionals | writes for IWMonline.com and is a ghostwriter.  If you found this post useful…please subscribe!

We know as people we are emotional, no I don’t mean a train wreck or basket case but what I mean as people we all carry emotion..money tends to carry a lot of emotion with it.

Speaking for myself…when I have money to spend and can get what I want…I am a happy girl….and when I want something and it’s out of my price range…I’m not too pleased.

I don’t mind used items on some occasions…if I find a deal…I am very happy…and if I cannot or the item I buy is broken, torn or I don’t see the value…I get upset.

When they back order it for me and there is no guarantee that I will get it…I am anxious but at the same time very excited….I can’t wait..I get ansy…sometimes I get stressed.

Sorta sounds like a real estate buyer, don’t you think..we are all people but what causes people to buy?  The reason that is..and what type of feelings are important to your buyer?

As real estate professionals or even someone selling their house on their own…you must be aware of these feelings and take note somewhere in the back of your mind…does your home offer any of these feelings to the buyer of your home?

Now I have been calling these important words feelings but really it’s reasoning..and in our minds in most cases we must justify why we do what we do!  Home buyers are no different.

For some might be looking for

• Convenience
• Privacy
• Security
• Entertainment
• Economical
• Aesthetics
• Healthy
• Valuable
• Comfort

If we listen, communicate and understand what the buyer is looking for and the reason they would like to buy a specific home in a specific area with specific benefits….we have to consider  how it makes them feel but more importantly the reason why they would want to buy a particular home!

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